WATO's quest for earth-friendly and natural living essentials began over twenty years ago, when their Mother, Noriko taught herself how to make soap and studied traditional herbal and dyeing practices. These practices mean that the products are gentle on eyes and skin.
WATO create all of their products under the guiding principles of Japanese remedies, drawing on ancient knowledge of nourishment and healing through herbs and natural materials. They believe in the restorative power of these plants and their essences.
Whereas most soapmakers use factory-produced clays and dyes, WATO create their own colors from scratch and by hand from botanical ingredients.
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