The brand was born due to of the need for reusable, functional, affordable and good looking bags. The result was the Standard Baggu. A product that over time has seen many facelifts. The bag is based on the construction of a plastic shopping bag, made from lightweight ripstop nylon and built to hold 2-3 times as much as a disposable grocery bag. Each item that followed has been produced with our everyday needs and wants in mind.