BORN IN CALIFORNIA IN THE LATE 70’S WHEN A NEW GENERATION OF FREE SPIRITED ROCK CLIMBERS TOOK OVER YOSEMITE PARK ADOPTING A NEW WAVE OF CLIMBING THAT FOCUSSED ON SPEED & STYLE. GRAMICCI PROVIDED THE UNIFORM FOR THE TIME & INTRODUCED FUNCTIONALITY, FLEXIBILITY & FLAIR TO THE NEWLY ADOPTED VERSION OF THE CULTURE. WHAT STARTED OUT IN A GARAGE IN VENTURA, CALIFORNIA HAS TRAVELED TO THE STREETS OF TOKYO & BEYOND. THE NEW SEASON COLLECTION IS AVAILABLE NOW & INCLUDES NEW COLOURS IN THE EVER POPULAR G-PANT & G-SHORTS ASWEL AS GRAPHIC TEES, SHIRTS, JACKETS & ACCESSORIES